{"title":"Home page","description":null,"products":[{"product_id":"squishy-butter-toy-12ct-pdq","title":"Squishy Butter Toy 1 count","description":"Turn everyday stress into satisfying fun with this ultra-soft Butter Squishy Toy! Designed to look just like a stick of butter, this soft and slow-rising squishy delivers a calming, tactile experience that’s perfect for kids and adults alike.\n\nSqueeze it, stretch it, and watch it slowly rise back to shape—providing a soothing sensory effect that helps reduce stress, anxiety, and boredom.\n\nPerfect for retail displays, impulse buys, party favors, and desk toys!\n\n✨ Key Features\n-Super Soft \u0026amp; Slow Rising – Extra satisfying squeeze with a slow rebound effect\n-Realistic Butter Design – Looks like real butter (but clearly labeled NOT REAL FOOD)\n-Stress Relief \u0026amp; Sensory Play – Great for anxiety, focus, and fidgeting\n-Durable \u0026amp; Reusable – Made for repeated squeezing without losing shape\n-Individually Wrapped – Clean and ready for retail sale\n-Great for All Ages (3+)","brand":"Nova \u0026 Co","offers":[{"title":"10.00","offer_id":50781945856247,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/2021\/5799\/files\/16e2253445fec140683e730394b2da56232c80f850a514b748bfa61f2e747973.jpg?v=1778548312"},{"product_id":"nice-cream-sensory-toy-ice-cream-squishy-12ct","title":"Nice Cream Sensory Toy – Ice Cream Squishy","description":"Add a fun and eye-catching sensory item to your assortment with the Nice Cream Sensory Toy. Designed in a playful ice cream shape with vibrant layered colors, this soft and squeezable squishy delivers a satisfying tactile experience that customers love.\n\nPerfect for stress relief, fidget play, and impulse purchases, this novelty item appeals to kids and adults alike. Its compact size and bright display packaging make it ideal for countertop placement and high-traffic retail areas.\n\nFeatures:\n– Soft, slow-rising squishy texture\n– Fun ice cream design with assorted color combinations\n– Great for stress relief and sensory play\n– Individually boxed for easy retail display\n– Ideal for party favors, prize boxes, and impulse buys\n\nDetails:\n– Ages 3+ (Do not consume)\n– Assorted colors\/styles\n– Comes in ready-to-display packaging\n\nA colorful, high-turn novelty item that adds visual appeal and strong sell-through to any toy, gift, or impulse section.","brand":"Nova \u0026 Co","offers":[{"title":"Default Title","offer_id":50761795600631,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/2021\/5799\/files\/3bc842ff9de08bc93d9f7c3309828a2b1bd9120c7891d7ec3d29c7d30894d0b8.jpg?v=1778548314"},{"product_id":"popsicle-jelly-toy-24ct-pdq","title":"Popsicle Jelly Toy","description":"Add a fun twist to your sensory toy assortment with the Squeeze Jelly Squish Popsicle! Designed in a playful popsicle shape, this soft and satisfying squishy toy delivers a smooth, jelly squeeze that’s great for fidgeting, stress relief, and hands-on fun. Its bright colors and eye-catching packaging make it a strong impulse item for toy shops, convenience stores, party supply stores, and checkout displays. Perfect for kids who love novelty textures and collectible squish toys.\n\nFeatures:\n– Fun popsicle-shaped squishy sensory toy\n– Super solid squish texture for satisfying squeeze play\n– Bright assorted colors for eye-catching display appeal\n– Great for stress relief, fidget fun, and sensory play\n– Ideal for countertop displays, prize sections, and impulse sales","brand":"Nova \u0026 Co","offers":[{"title":"Default Title","offer_id":50761795731703,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/2021\/5799\/files\/2d8bac529dbb1f2cedcafd58bfc7ca6d2ac0f39dfe427377bb799bf9f3e8cf3b.jpg?v=1778548320"},{"product_id":"jelly-squish-super-solid-squish-toy-12pc-counter-display","title":"Jelly Squish Super Solid Squish Toy","description":"Add a fun and colorful sensory toy to your assortment with the Jelly Squish Super Solid Squish Toy Display. These squishy jellyfish-style toys feature a soft gel-like feel and vibrant translucent colors that customers love to squeeze, stretch, and collect. Packaged in an eye-catching rainbow display, they’re perfect for checkout counters, prize sections, party favors, and trending toy displays. A great novelty item for kids, fidget toy fans, and sensory toy shoppers alike.\n\nFeatures\n– Soft and satisfying jelly-style squish toy\n– Fun jellyfish-inspired shape and translucent appearance\n– Great for stress relief and sensory play\n– Bright, colorful packaging designed for impulse sales\n– Assorted colors included\n– 12 pieces per countertop display\n– Ages 3+\n\nPerfect For\n– Toy stores\n– Party favor sections\n– Sensory and fidget toy displays\n– Checkout counter impulse sales\n– Gift shops and novelty retailers","brand":"Nova \u0026 Co","offers":[{"title":"Default Title","offer_id":50761795797239,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/2021\/5799\/files\/675fa5252b6a358cf0868cafac8c6400f72b0b1f4bb7d12f01abe104afef95dd.png?v=1778548323"},{"product_id":"gummy-bear-squishy","title":"Gummy Bear Squishy","description":"\u003cp\u003e\u003cspan\u003eAdd fun, colorful sensory play to your toy selection with the Gummy Bear Squishy, a soft and satisfying squeeze toy designed for stress relief and hands-on fun. Shaped like a playful gummy bear and available in purple, blue, and pink, this eye-catching novelty item is perfect for kids, party favors, and impulse sales. Features: Soft gummy bear-shaped squishy toy Colors: Purple, Blue, and Pink Fun for squeezing, stress relief, and sensory play Soft, satisfying texture Great for impulse sales, party favors, and novelty displays\u003c\/span\u003e\u003c\/p\u003e","brand":"Nova \u0026 Co","offers":[{"title":"Default Title","offer_id":50781923934455,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/2021\/5799\/files\/IMG_0643.jpg?v=1778844208"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/2021\/5799\/collections\/FullSizeRender.jpg?v=1778985261","url":"https:\/\/nova-co-6872.myshopify.com\/collections\/frontpage.oembed","provider":"Nova \u0026 Co","version":"1.0","type":"link"}